The Swede Speakeasy: A Basement Establishment
This was a personal branding project that I did for a friend. Her husband considers himself a mixologist and they’ve set up a wonderful bar in their basement. They had the setting, they had the drinks. All that was left was a great name and great logo for an even better bar.
Thus, The Swede was born. I created a primary logo to be used on dark backgrounds, an alternate logo for light backgrounds, and a set of possible recipe cards to help remember all of the amazing drinks that are mixed in the establishment.
- Main Logo:
- Alternate Logo: