The Four Savvys,
Parelli Natural Horsemanship
Parelli Natural Horsemanship was a pioneer of home education for horse owners starting with VHS sets in the late 1980s. Over the course of the business’s life, they built up quite a library of materials, all aimed at teaching horse owners how to be safe and confident around their horses. The end result was to provide a happy, healthy relationship with their horse.
It was my task, working with the team, to combine over 30 years worth of knowledge and techniques into 4 sets of DVDs and workbooks. No small task.
What you see here is the end result of over a year of work. We developed a custom package solution which housed the DVDs in the cover of the package. Inside each piece of the set, workbook content was spiral bound. The goal of these packages was portability – everything you needed for home-study was self-contained in one set. Each set was comprised of a teaching piece and a lesson piece.
This was a long, but rewarding project. When it was all completed, not only had we established a unique packaging style, we had established a unique branding scheme that could be used across the full product line of related goods.