Summitview Community Church
Helping a business develop or renew their brand can be quite challenging. Helping a church to do the same may be even more so. How does one brand a Christian church without being overly cliché and using the expected symbols? That was the challenge presented when I was fortunate enough to help Summitview Community Church in Greeley, Colorado come up with a new brand identity. Summitview is a sister church to a congregation in Fort Collins, Colorado. Greeley has a unique city identity and Summitview of Greeley wanted to speak to that through its branding.
The end result, while bordering on the cliché symbol approach, breathed new life into the church identity. It speaks of Christ’s blood, the removal of mans’ sin through Christ’s selfless act, and the location of the church itself, near the rockies, all without being “in-you-face” that it’s a church.