Parelli Natural Horsemanship was a pioneer of home education for horse owners starting with VHS sets in the late 1980s. Over the course of the business’s life, they built up quite a library of materials, all aimed at teaching horse owners how to be safe and confident around their horses. The end result was to provide a happy, healthy relationship …
Savvy Times Magazine
As the Art Director and Senior Designer for Parelli Natural Horsemanship, I had a lot of responsibility. As an organization, Parelli published a quarterly magazine for the membership. At the start of my tenure, Savvy Times was an 80-page magazine. When I left the organization, the last printed issue was over 120 pages. I was responsible for the entire 80-page …
Sport of Liberty
The Sport of Liberty featuring Kalley Krickeberg is an equestrian, home education DVD. The task was to create a unique package design to serve two purposes – it needed to hold 4 discs with room for DVD content summaries and cross into a sports-oriented market through its visual design. I worked with Green Solutions of Fort Lauderdale Florida to create …