The Choke Cherry Tree

Pagosa Springs is a fantastic little town with some amazing local businesses. As someone who has lived in Pagosa long enough to consider myself a local, it was a distinct pleasure to be asked to help The Choke Cherry Tree update their brand. What is The Choke Cherry Tree? “The Choke Cherry Tree continues in its tradition of wonderful homemade candies, jams, jellies, syrups and more.” It is a local establishment that has developed a loving following from locals and tourists alike. They sell fine specialty foods and other items at their brick and mortar location as well as worldwide via their website.

The Choke Cherry Tree needed a refresh of their brand that was more media friendly, both for packaging and merchandise, as well as for the quick paced world of social media. I worked with The Choke Cherry Tree to develop a logo that was a touch vintage, a touch modern, and something that ultimately could have some staying power in a world of rapidly changing trends. This is a project where the client was happy and I was glad to be a part. If you are in Pagosa Springs, make sure you stop by The Choke Cherry Tree. You can’t go wrong with some caramels.

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