Savvy Times Magazine,
Parelli Natural Horsemanship
As the Art Director and Senior Designer for Parelli Natural Horsemanship, I had a lot of responsibility. As an organization, Parelli published a quarterly magazine for the membership. At the start of my tenure, Savvy Times was an 80-page magazine. When I left the organization, the last printed issue was over 120 pages.
I was responsible for the entire 80-page magazine, cover-to-cover layout. Thankfully, I worked with an exceptional copywriter in Scott Teigen who made – at least that part – very easy. The rest of the layout and design was my job.
It isn’t the most creative layout, but it was one that I could put together in a few weeks of work and it offered ample white space, and it was a very readable layout. It’s a layout that I’m still proud to say was mine.